Book Interviews
An Interview with Sean Wright
by Nick Gifford
Founder of Crowswing Books, which publishes both his own books and those of others (including Paul Finch, Lisa DuMond, Allen Ashley and Geoff Maloney), Sean Wright stands out as an example for anyone who wants to make an impression in the publishing world. Self-publishing is a perfectly valid route for an author to take, and many fine writers have already been down this path, but it takes something special to make a success of it. Sean Wright's recognition by Book and Magazine Collector magazine as one of the world's fifteen most collectible children's authors is one of many indications that he has that something special -- both as a publisher, and as the author of many well-received books for children, young adults and adults.
I interviewed him in October 2005, just as two more of his titles became available: the novel for adults and young adults, Wicked Or What? (October 2005), and the anthology, New Wave of Speculative Fiction: The What If Factor (September 2005).
Nick Gifford: Crowswing Books started out as an outlet for your own fiction, and it has been incredibly successful for such a venture, with your work topping bestseller lists, picking up both critical acclaim and prominent shop displays, and has led to you being listed as one of the fifteen most collectible children's authors. Obviously, the books themselves play an important part in that success, but there must be more to it than merely (!) publishing good books: what are the ingredients of Crowswing's success?
Sean Wright: You know, it's a question I've been asked a lot since the Hatchard's Authors of the Year reception. I think the commercial success (relatively speaking from a small press perspective) has astounded many folk in the publishing world. I can tell you, it's certainly astounded me. Children's authors Michelle Paver and Jonathan Stroud have asked me similar questions. These are writers with major publishers and substantial advances yet they are fascinated by the commercial success of Crowswing. "How have you achieved such recognition in such a short time?"
SW: The simple answer is this: I'm not aware of any secret ingredient to success at all, except perhaps 90% hard graft and 10% lucky breaks, which resulted in the hard work in the first place. That's the simple answer.
Here's the complex answer, much more interesting. It's a string of events that reads like a fiction in itself. The first book I released -- Jesse Jameson and the Golden Glow -- was about an eleven year old heroine called Jesse -- a girl with a boy's name who discovered she could shape-shift into any creature imaginable. A fun fantasy book aimed at the 8+ market. The limited edition hardback run -- 500 copies -- sold out before publication, and almost 3000 paperback copies have been sold in two and half years. Word of mouth sales -- one and all. Not a penny spent on advertising. And so it went on with the following books in the series, only the print runs were much bigger -- 2500 copies which again sold out for Books 2 and 3. When The Twisted Root of Jaarfindor was published in October 2004 -- my first teenage-adult sci-fi/fantasy/horror novel -- I got very lucky. Waterstone's said that they wanted to feature it in their Xmas Promo on a nationwide scale. What this meant was prime exposure in their 3 for 2 bays and signed edition bays. 2200 paperbacks were sold by word of mouth during the ten week promo from a print run of 3000. I'm rather chuffed at that sales record from a small press perspective, and what followed was national exposure in The Guardian and The Observer. Foyle's have, like Hatchard's in Piccadilly, played a vital role in the success of the books, giving them prime exposure at point of sale. This is key. Point of sale visibility. Plus word of mouth.
NG: You've taken an unusual route to finding your audience -- would you recommend self-publishing for other authors?
SW: No. It's a nightmare. Honestly, there is so much to learn. The sceptic in me looks back and thinks: you were mad to do it that way, but the final decision came about via an informed choice. I did my market research, thoroughly. It took over a year to get an accurate picture of distribution, printing, costings, marketing, and a hundred and one other things that you need to know when launching a book. I thought this is do-able. I can write what I want, and make money. It sounds rather innocent in a market driven by major publishers and High Street bookstore chains. So far, I've been lucky. Very lucky. Perhaps it's the independent spirit -- the battling against all the odds -- which folk have picked up on. Although I'm sure it's more complex than that, but I'm not hiring an independent research poll to find out precisely what factors have attracted so many book buyers Crowswing's way. We have built up a loyal and expanding customer base, worked closely with independent booksellers and major chains, as well as offering the Crowswing Online bookshop. We also have built up our presence at Worldcon and Fantasycon this year, and will be present at the British Science Fiction Association's Eastercon in Glasgow in April 2006. So I guess there are many ways to buy a Crowswing book.
NG: What lessons have you learnt -- in doing it all yourself -- that might be important for authors who take the more conventional route?
SW: Firstly, I'm hardly qualified to lecture others on how to sell their own work. I'm not a guru -- in fact I shy away from the very notion of being an expert, and my novels talk about NOT blindly following leaders like Lia-Va (the anti-heroine princess of Jaarfindor), unless you want to lose control of who you are, and what you believe. So this is not a lecture, but an observation of my own experience. It's the only thing that's valid, to me. To others it might be completely worthless. See -- there's the disclaimer. Now, from my humble perspective what you need to succeed commercially is a very tough persona. I refuse to take no for an answer. It sounds very simplistic on paper, I know, but my advice is NEVER give up. If you get rejected, get the next story out, get writing, send out more enquiries, don't stand back, but bounce right back up again and push yourself forward. You've got to believe in yourself, even if it seems that no else does. You know, it might seem like an overnight success with Crowswing, but I've been writing seriously for over 30 years. That's one hell of a long apprenticeship!
NG: You've been incredibly successful in getting attention for your books, but do you ever wish you could just leave, say, all the marketing and publicity to someone else? Or do you revel in rolling your sleeves up and doing it all your way?
SW: If only there was someone out there who could promote a writer's work half as well he or she can. That's the truth of it. Marketing and publicity can be bought, but it doesn't guarantee sales. Word of mouth recommendations, now that's what sells books. Radio and TV interviews do not sell many books unless you get on a major show like Richard and Judy, or Oprah. Articles, interviews and reviews in print sell books. Winning or being short-listed for awards may have a knock on effect, depending on the prestige of the award. It's simple really, in theory, but in practice very hard to get yourself noticed. There's a lot of competition out there.
I think that may be true in one sense: your name is out there and through brand or word association folk might enquire more deeply into what you write and hand over their hard-earned cash to take a look. Hopefully they'll be intrigued enough to read the book to its finish and buy the next one. On the other hand, if you are a sensitive person who yearns for adoration by readers, writers, and booksellers, then dream on! Any writer worth his blood, sweat and tears MUST have something to say that either really gets the reader fired up because they deliver a killer story that grips, or they really get on the reader's nerves with their idiosyncratic imagination and visions. Being deliberately controversial is an art form in itself. M. John Harrison is a master of it, and so too is China Mieville, Hal Duncan (all the signs of a great self-publicist -- drunken, foul-mouthed, opinionated -- just joking Al), and Stephen King. And the controversy I'm talking about comes in the form of the quality of stories and the intellectual ideas they write about. Their work has enough zip and verve to interest people and clearly entertains enough to get them noticed.
Getting back to your original question. I've been lucky, so to speak, because I come from a PR background and I guess I understand a little of the mechanics. And yes, I do revel in doing it all my way in regards to PR, but only with my own work. I'd like to think that working closely with other Crowswing authors such as Andrew Hook (Beyond Each Blue Horizon), Allen Ashley (Urban Fantastic), Gary Fry (The Impelled and Other Head Trips) and at this moment in time David A. Sutton (Clinically Dead and Other Tales of the Supernatural) that I'm open to ideas and suggestions, both from the artistic point of view as well as the sales side. Perhaps you should ask them what they think?
NG: I think all writers benefit from editorial input: someone to ask the difficult questions, someone who can help you shape your work both on the grand structural scale and on the line by line, word by word, scale. In my experience I don't always agree with the editor and certainly don't always do what they ask, but I've always benefited from having those questions asked. How do you compensate for this when you self-publish? Do you find others to take on this role, or do you have some other solution?
SW: Firstly, I agree that editors have an important role in shaping a book, whether it's pointing out repetition or spotting a change in POV that doesn't quite feel right in the context of the whole. But I also hear writers who moan about their editors, that they are either too young, or too bossy, or too timid. Whatever. It seems that a lot of writers just don't get along with the editor who dares to unpick their precious prose. Perhaps it because the editor is paired up with the writer without much choice in the matter. I can understand that totally. It's a trust thing. In my head I say, Can I trust that person to read this newborn? Do I value their opinion?
Moving on: there's a whole host (literally) of folk who read my books before they are published, from my wife, Trish -- my biggest critic -- to a couple of respected authors themselves, as well as Marie O'Regan who not only does a wonderful job typesetting, but spots a lot of word level ambiguities. Andrew Hook at Elastic Press kindly read Dark Tales of Time and Space before it was let free on readers, and he did a great job. He asked those difficult questions, and suggested changes or re-thinks. Of course, it helps that I respect Andrew as a writer and editor (his double British Fantasy Award win was no accident), and it's the respect angle that might make me shift on a point or two. Having said that, I'm a bit long in the tooth now and set in my ways (clichés intended). Andrew Hook thought that one section in particular of Dark Tales of Time and Space should have been trimmed considerably, but I had my reasoning at hand. I said something like, "I know what I meant when I wrote that passage in Dark Tales of Time and Space where Ellen waffles on and on, like the surreal train ride to Journey's End, boring Joey Steffano and hopefully the reader to a near death experience themselves." It was an extended metaphor, perhaps the longest in the world! Perhaps not. My motto in this case was hyperbole, over-show, not tell. Some folk liked it, others didn't. It got a reaction, just as my teenage books tend to do. Usually strong ones from readers, reviewers and critics alike. That's healthy. As the writer, my vision is all important; my imagination the crux of my expression.
NG: Are you ever tempted to take your work to a mainstream publisher?
SW: Yes -- they hate it. Bloomsbury, Collins, Hodder -- they all run a mile! No, just joking. There has been significant interest, but no takers willing to cough up an advance sizeable enough for me to retire to the sunny climes of Bognor Regis. What I say is this: what can a major do for my career that I'm not already doing with Crowswing? I know the answer is plenty if the right deal comes along, but the bottom line is business and cash. Writers are dropped if they don't make the publisher money. Harsh, but true. And your sales record is carried with you, all there in black and white on Nielsen Bookdata's sales figures. From the major publisher's point of view, if you invest hundreds of thousands of pounds in an author and his book, then you want a return, and you'll pull out all the stops to get it. I am a firm believer in effort equals reward, but building a reputation as a writer takes years. It's a long term commitment, and the writing is what counts for the author and the reader. For the publisher, the driving force is cash, profit forecasts, and potential markets that can turn the book into a financial success, although some may deny this, saying that it's art for art's sake. Not true. The industry has always been cash-driven, and always will be.
So my books have done the rounds, so to speak. Here comes the name checking. Back in August 2003, I was in the delightful position of having two well-known literary agents vying to take me on as a client. Paul Moreton at Bell-Lomax and David Smith at The Annette Green Agency. I opted for David Smith, after a torturous few weeks thinking about which way to go. Eddie Bell is a publishing legend, and not an easy man to turn down. For past 18 months, another publishing legend, former head at Picador, Peter Straus has represented my work with a view of securing huge wads of cash with a major publisher.
There have been positive in-roads made in regard to majors and influential individuals picking up the books because of word of mouth -- such as Jo Fletcher from Orion, who dug deep into her pocket (or perhaps Orion's expense account!) and bought both Dark Tales of Time and Space and The Twisted Root of Jaarfindor at Worldcon 2005 in Glasgow back in August. Helen Gbala also bought Dark Tales of Time and Space with a view of considering it for the Worldcon's Golden Duck awards next year. Last year, GP Taylor took Books 1 and 2 in the Jesse Jameson series to Bloomsbury and Faber on my behalf. David Smith at the Annette Green Agency pitched the Jesse Jameson books to all the majors you can think of. Peter Straus at RCW in London has pitched my books to majors since June 2004. I've been close with a major deal -- Transworld held a special all day meeting, regarding Jesse Jameson -- but passed in the end. The idea of a 26 novel series just didn't appeal to them! As a well-known literary agent said to me recently on hearing about Jaarfindor making the British Fantasy Awards Best Novella short-list for 2005: "Many congratulations on your spectacular, continuing confounding of the publishing world's prejudices." Perhaps an ample summary of the situation so far ... I repeat -- so far.
NG: Most of your work appears in series: specifically Jesse Jameson in the "Alpha to Omega" series, but even standalones like The Twisted Root of Jaarfindor (which itself hints at a sequel) and Dark Tales of Time and Space include references to your other work. What do you think it is that leads you to weave things together on a bigger canvas in this way?
SW: Jaarfindor is a world in my head. It transverses time and space, it's inter-dimensional. Existing both in time and out of time, depending up your locale and the character type, and existing in both the familiar world (although history and details may have been re-written) and alien landscapes that I hope border the weird territory of M. John Harrison's most imaginative pieces or Mervyn Peake's Gormengast. Like Hal Duncan's Vellum or Michael Moorcock's Multiverse it's limitless in its possibilities from an imaginative and alternate history point of view. But it's also self-contained, self-contained by my mindscape. In Wicked Or What? -- my new book published at the end of October 2005 -- I explore more of Jaarfindor and more of the myths and legends built up around Elriad and Finnigull. All of these realms or dimensions exist in both linear time and outside of it in a Multiverse that re-write alternate histories for us as humans, as well as slipstreaming notions of time as memory. There is after all only now, isn't there? The future has yet to happen, and the past is written. I am very taken with the points in time where history and myth merge -- blurring borders of recorded events. As a writer I like to play around with time, memory, mind, what is real or imagined, so-called mental illness, perceptions into other worlds of possibility, altered states of consciousness, paranoid delusions. A lot of mind-related issues that have become something of a taboo, but which many choose to discard, or dismiss, or under-value. Society has become very insular in one sense since the surge of inter-action with the internet. Many human relationships have broken down because the internet holds an alternative -- like fellow Crowswing author Eric Shapiro says: "The phenomenon of Real Dolls is less an extension of pornography than an extension of the disassociated cyber-culture that anxiously shrinks away from actual communication with other three-dimensional human beings."
NG: Your more recent books in particular are aimed at a very tricky part of the market: they're aimed at mid-teens and older. But by that age, most teenagers who read a lot will be reading material held in the adult sections of the bookshops and libraries, and wouldn't be seen dead in the children's sections. I suppose recent trends in adults reading children's books has helped your older audience find your books, but it's still a very difficult niche to carve out. What has your approach been?
SW: I'm not sure there is an approach really. I think word of mouth has played a large part in sales and readership. Market research claims that teenagers don't buy teenage books, but a lot of them do. And there are a lot of teenagers out there who read the books aimed at them -- and Lancashire County Library services directly engaged 12 to 14 year olds in the annual Children's Book of the Year Award where 400 children are judge and jury. Children's books from the 9+ market all the way to the teenage niche are incredibility popular, but I'm not sure why. Perhaps caring, foresighted young parents are buying books now so that their kids can read them when they're old enough, or maybe it's a nostalgia thing -- like collecting old and rare issues of the Marvel Comics. Surely it isn't all down to one writer who's made multi-millions from her Harry Potter books? The word I get from children's authors in-the-know is this: major publishers are seeking out "more realistic" books, and seem to be veering away from fantasy, such as sword and sorcery and magicians and dragons. Writers like Melvyn Burgess and Matt Whyman have had major bestsellers dealing with real-life, gritty issues, without using fantastic elements. Good luck to them.
NG: Your books contain plenty of sex and drugs and fairly extreme violence. Judging by my own school visits, the more blood'n'guts the better, but have you hit any resistance from the gatekeepers of children's fiction: the teachers, the librarians, the parents? After all, only a couple of weeks ago the Reverend GP Taylor was kicked out of a school for using the words bum, bogey and fart, and making a reference to Little Britain's "only gay in the village" sketch!
SW: Resistance is futile, isn't it? I haven't personally encountered this aspect, but then my Jesse Jameson books are rather tame in comparison to my work for the older teenager -- such as Jaarfindor.
GP Taylor is a master of PR and a friend of mine, so I don't want to comment on his goings-on that have been reported in the press, other than to speak from my own personal relationship with him. If it wasn't for GP Taylor's early support and interest in Jesse Jameson, Jaarfindor would never have found its way into the Waterstone's Xmas promo last year. Graham was kind enough to phone me up during an immensely busy period in his life and talk me through the whole process of working with Waterstone's way back in November 2003. It was the year he'd become their Author of the Year, and he has a vast knowledge of the inner working of the publishing world. He has taken a lot of flak because he self-published his first book -- Shadowmancer -- but so what? He's since struck a $500,000 advance with Penguin-Putnam in the States, and Fortitude Films (makers of Titanic) paid him several million dollars for the film rights. He's a great showman, and a very nice guy. You know, there's a lot of jealousy revolving around Graham's success, because of the self-publishing route, and the vast sums of money involved. I've heard folk bitching about him at my own signing events in London. I've not a bad word to say about him. He's always had time for me and I appreciate that.
NG: Tell us about The New Wave of Speculative Fiction: The What If Factor and Wicked Or What? -- your two books for autumn 2005.
SW: New Wave of Speculative Fiction: The What If Factor is a collection of new short stories. The cover artwork is by the superb Richard Marchand. It's a small run paperback limited edition (300 copies). ISBN 1-905100-02-7. The anthology contains quality writing, speculation about what might be, a mix of horror, fantasy and sci-fi, as well as some new twists on classic themes. The stories I chose as editor for this book reflect the current demand for exciting writers prepared to break barriers and see this and other worlds with a fresh eye. Foremost, it is a modern contemporary anthology, a mix of established, emerging and previously unpublished writers. Like so many stories today, it combines and thus blurs the boundaries of slipstream, noirish, horror, sci-fi, thriller and fantasy. In many ways this is good. It gives writers of imagination a chance to explore beyond the borders of formulaic writing. But the distinction between horror and sci-fi, for example, is no longer straight forward when writing outside the formula. The book has an international flavour with writers from USA, Australia, South Africa, Canada, and the UK. It includes stories from Allen Ashley, Andrew Hook, Michael Mirolla, Gary Moeser, Lisa DuMond, Che Ballard, Jeff Gardiner, Deborah Wright aka Sam Mills, P. Grey, Sian Orthello, Michelle Ponto, Paul Finch and Sean Wright.
Wicked or What? is published 29th October, and launched on that day at Hatchard's, Piccadilly, London. It's a limited edition of 700 standard hardbacks and 50 slipcased editions. It's my third teenage-adult crossover sci-fi/fantasy book. Wicked Or What? raises some serious issues about obesity, bullying, and the consequences of following an obsession to the bitter end. The book explores the territory of mind games and psychological dead ends, drawing on three legendary figures in fantasy, horror and sci-fi fiction: Ray Bradbury, Mervyn Peake, and Philip K Dick.
The story follows teenager Jamey O'Rooke, who has major problems besides the college bullies hounding him everywhere he goes. He thinks he's dead. Or perhaps he has been drugged and simply believes he's dead? For Jamey, it's hard to know where reality stops and the head games begin. His best friend, Layla, is not certain about Jamey anymore either. She believes he has taken their friendship over the edge, to a place of non-repair. Or is she behind the mind control, the obsession, and the dark forces that have taken over his life? In Jamey's world everything is wrong, different somehow, but he can't get out. No matter how hard he tries, no matter how far he runs. Jamey O'Rooke is trapped inside a forever-suffocating world and time has run out.
The character POV is split in three -- Jamey, Layla, and an enigmatic being called The Third who is woken from a Rip-Van Winkle type sleep from The Land of Unfulfilled Dreams -- a landscape familiar to Jesse Jameson readers. The book merges and blurs Jaarfindorian settings with places familiar in the Jesse Jameson books, and flits from the future to the past to the present day like Virginia Woolf's Mrs Dalloway -- a stream of consciousness romp. There is an overwhelming sense of being locked and unable to escape from the main character's minds. Who's really in control? Whose narrative is it ultimately? It's not an easy read -- and was never meant to be -- in the sense that the mind games push and pull the reader first one way, then another, and in the sense that outcome is never certain, is wholly unpredictable, I hope, to even the most clued-up reader. It really is a last page cliff-hanger to discover the truth of the tale. Structurally, I've experimented a great deal with Wicked Or What?, never one to remain rooted in formulaic writing. So I guess I've tried to surprise the reader in the macabre elements and symbolic metaphor-rich text that dominate the book. Is it sci-fi, or fantasy, or horror? Take a look to find out.
NG: You've cited Peter Crowther and his wonderful PS Publishing as an inspiration, and Crowswing has expanded from being an outlet for your own work to publishing the work of others: where next for Crowswing? And for you as a writer, as the two are inevitably intertwined?
SW: Firstly, I admire Peter Crowther no end. I've said so in my acknowledgement pages and will go on record here again in applauding what Peter has done at PS Publishing. He's almost single-handedly revived the small press scene in Britain with quality of product (the physical book itself) and with the vast array of quality writers he publishes. But he's not alone here in the UK in regard to quality between the pages. Andrew Hook at Elastic Press has built up a strong catalogue in a short time, and Chris Teague at Pendragon and David Howe at Telos are doing a fine job. As Graham Joyce said at Fancon 2005: "The British Small Press scene has never been in better shape in terms of quality and vibrancy."
So, where next for Crowswing? My aim is to publish quality limited edition fiction from quality writers. I want to work with writers who can add another imaginative and visionary dimension to Crowswing. Whether these writers are already established or new to the sci-fi/horror/fantasy genres, it is quality that counts. Crowswing's expansion is evolving into novellas, novels, and single-author collections. Our list so far is strong, and it's my aim to build on the list. Personally, for my own writing, I'd love to write a book that strikes a chord with millions of readers, but then wouldn't we all?
Nick Gifford is the author of several novels for teenagers, including the bestselling Piggies (Puffin, 2003) and the forthcoming Erased (Puffin, January 2006). His website can be visited at www.nickgifford.co.uk.
© Nick Gifford 2005.
Elsewhere in infinity plus:
fiction - Wicked or What? an extract.
non-fiction - The Twisted Root of Jaarfindor and Dark Tales of Time and Space reviewed.
© Sean Wright
Since his first book, Jesse Jameson and the Golden Glow, appeared via his Crowswing Books imprint in 2003, Sean Wright has achieved a remarkable level of success as a self-published writer. Crowswing has subsequently published more of Wright's children's books and a number of teenage-adult crossover titles as well as anthologies and works by other authors. I interviewed Sean Wright shortly after the publication of Jaarfindor Remade, his first novel exclusively for adults.
Sean Wright
In October 2005, Sean Wright's critically acclaimed debut SFF work The Twisted Root of Jaarfindor was a short-listed finalist for a British Fantasy Award for Best Novella. In 2005, he was named as one of Hatchard's Authors of the Year, along with Susanna Clarke, V.S. Naipaul, and other bestselling authors of the official Royal bookshop, Piccadilly, London. His books have featured prominently at the world's largest independent bookstore, Foyle's, London, too, as a continuing favourite bestseller. His second sci-fi/fantasy title -- Dark Tales of Time and Space was nominated for the 2006 Lancashire Children's Book of the Year Award in the UK.
SF Site Review: Jaarfindor Remade
SF Site Review: The Twisted Root of Jaarfindor
SF Site Review: Wicked or What?
SF Site Review: New Wave of Speculative Fiction: The What If Factor
Let's start with the basics. The title of your new novel is Jaarfindor Remade. What is Jaarfindor, and how (and why) has it been remade?
Jaarfindor is an echoworld of our world in many ways. It's been sand-blasted together with my own imaginings. It's a tough, uncompromising, and most often cruel dystopia. And yet, despite the extreme thoughts and actions of many characters, Jaarfindor is a world desperately trying to come to terms with its constant defragmentation of the individual's love for another person, a thing or an ideal. Jaarfindor is a world in deep, deep crisis. Readers who're used to a nice tight linear narrative will need to do some work to get into Jaarfindor Remade. But that's fine, because it asks you to think. As the story unfolds as a somewhat structured montage, an interlocked sequence of linked sections; the structure is similar to the work of high-tone literary writer John Dos Passos, or John Brunner's Stand on Zanzibar whose short, quick scenes cobbled together seemingly at random produce a synergy of mood and story. I think Remade's structure is slightly more complex than Brunner's Zanzibar, but I could be corrected on that one. I hope that in many ways it is easier to follow, since each wide-flung piece -- especially in "Part Two: The Final Hours of Anna Eversen" -- connects plot-wise to all the others.
Yet, to me the most important point is how readers interpret Jaarfindor as many different things: an unholy sci-fi/fantasy/horror parable of modern times, a parallel of our 21st century reality with heapfuls of strangeness thrown in, or even a stand-alone world that riffs and jams alongside China Miéville, M. John Harrison, Hal Duncan and Jeff VanderMeer's work. Gabe Chouinard talks about Jaarfindor as "a dreamland made real, rooted in the concrete of the here-and-now but utterly foreign at the same time." It's true. It's an effect I've worked hard to create, along with another Chouinard observation: "This is powerful, mythic stuff. This is reaching into the sky and pulling down fire. Sometimes unharnessed, always bright and hot, often dangerous." I like that idea of the concrete here-and-now meshed with the utterly foreign and in its own weird way it becomes a creator of its own sustainable mythology.
I've aimed the thematic idea of remaking Jaarfindor in a kind of baroque thriller mode that borrows heavily from Grand Guignol -- with dramatic action that examines the macabre and features "over-the-top" set-piece graphic violence. Jaarfindor itself is many things -- a ruined city, burned to the ground by the ravages of war; an ancient world that harbours futuristic technologies such as Regen treatments, genetic enhancements, and public forums that show giant TV coverage of Jaarfindorians' utter domination of a few thousand humans who survived their coming. It has been remade because the assassin-artist, Domino Fortune, leads humanity's fight back and flight to the mythical space beyond Jaarfindor -- a place known simply as Out There.
How much of Jaarfindor do you have "mapped out", spatially and temporally; and how do you plan to explore/expand it in the future?
The stories that come from Jaarfindor can't be mapped out as a whole, perfect picture. Why? Because I'm in the process of discovering what lurks in the cities and countryside, in the deserts and oceans, meeting new characters in exciting and challenging situations. I'm an artist, and as such I'm obsessed to explore the weird space of my imagination, writing down what I find there, making numerous pen and ink sketches as aide-memoirs. I constantly surprise and worry myself. Every time I venture there I find myself asking a simple yet for me a profound question: are you certain you witnessed that? Much of what I write isn't easy to quantify or label. I guess I write in a haphazard mosaic-style, and although I see much more of Jaarfindor's strange history unfolding, so much remains blurred, hidden in the fog, glimpsed then gone. Sometimes what I see comes as short stories, as with "The Numberist," and other times novella length fictions, such as Dark Tales of Time and Space or, as with Jaarfindor Remade, novel-length works. Characters like Lia-Va, Mathers, Anna Eversen and Domino Fortune return in different stories as different incarnations. Many of my characters are obsessed with something, or someone, and usually pursue their goals relentlessly at the cost of love, relationships and sometimes life itself. It reflects what I see in many arenas of 21st century living. Sadly. But there are folk living in Jaarfindor who are "good at heart," although have gone awry.
Spatially Jaarfindor is unlimited in my mind. It's organic, recreating itself, redefining itself like all ancient cities or empires. Below ground is a wealth of history. It's there that I want to explore more -- both in the sense of time-line explorations that for want of a better comparison might flit from the Anglo-Saxon period to the Iron Age, or from Victorian Britain to the Russian Revolution. Of course, my books to date are not sequential; neither do they form a story arc in the conventional sense of fantasy tropes. They are a life-long enterprise, an oeuvre that is all-consuming. I continually find myself weaving story elements from, for example, Dark Tales of Time and Space in new short stories, such as "Journey's End" or "Love Under Jaarfindor Spires", and indeed in Jaarfindor Remade itself. Concepts such as root addiction, the surreal after-death journeys to another reality, and the myths that abound regarding the sewer dwelling remnants of humanity -- the shamutants -- continue to find a place in my work.
Getting all arty about the temporal aspects of Jaarfindor, I think where I'm at now in 2006, is a similar place that Monet or Cézanne found themselves over a hundred years ago. I know, I've got a cheek comparing myself to such artistic icons, but hear me out. I'm trying to illustrate how I feel. You see, I'm pulled toward the same subject, but instead of different times of the day or new seasons, my canvas is much larger. Fiction allows us to span aeons, even though we are spatially rooted to the spot. People, customs, political and sociological viewpoints change, but the essence of Jaarfindor does not. So I have become a chronicler of Jaarfindorian history. And it has to be said: an obsessive one at that!
You show a very distinctive approach to fantasy in your books. What do you think fantasy is for, how does it work, and how is this reflected in your writing?
I have a sense of child-like awe and wonder about the world in which we live. Each new day is precious to me. I care deeply about our planet, and its slow destruction sickens me. It's as if the folk who run the financial institutions and governments have become part of that Grand Guignol theatre, hell-bent on a grisly end for the future inhabitants of the human race. And this strength of feeling about our planet has led me to search out like-minded writers. For the past few years I have become hooked on some of the Gollancz Fantasy & SF Masterworks series. I'd like to believe that I've learned a lot about what makes important fiction, and perhaps some of my favourite authors' qualities have permeated my own work. Perhaps I am deluded there. Others will decide, of course. But I am truly thankful for Philip K. Dick, Robert E. Howard, Michael Moorcock, M. John Harrison, & John Brunner. Fiction should challenge the reader, knock them off-guard from preconceived notions of what makes fantasy work, and at the same time pay homage to older and more contemporary works.
What I've attempted to do (in my own naïve and I'm sure pretentious way) is create something that blurs and interweaves the borders of the entire gamut of literary approaches, because if you're writing about a world that encompasses the Many Stories, One Book motif, then the narrative should itself exemplify that multiplicity, that fluidity and that experimentation. It should contain the comic as well as the tragic, action-packed stories and humorous sketches, parables and visions, technology and psychics. The end result is a mix of sci-fi/fantasy/horror elements that embrace the sensibilities of classic authors such as Robert E. Howard and Philip K. Dick, as much as they do modern writers I respect such as Jeff VanderMeer and Hal Duncan.
Moreover, I see fantasy not as a means of comfort and escape, but as a necessary reflection of the world in which we live. I hope I hold up a clear reflection of some of humanity's extreme behaviour, hold up a mirror to the dark depths folk sometimes plunge. In seeing those reflections, perhaps an awareness to ask questions of ourselves may occur. That of course sounds rather evangelical, but I think meaningful, intelligent fiction, as I've already said, should shake us, make us think, challenge us. We live in violent, oppressive times. My books reflect this, but there is hope in the sense that the thoughts and actions of people matter. We may feel powerless and anonymous, but we have a voice, a right to speak and be listened to. Many of my characters speak with verve, and find their own ways to solve the problems facing them. Some don't. That echoes life. Sometimes my characters are anti-heroes in the guise of hero, other times the paradox works like a switch. This suits my aims from a political and anti-religious standpoint.
The on-going political and religious climate of the War on Terror formulates the questions that I have to form in my fictions. I just have to. What's happening in our world concerns me. I guess I'm at that time in my life when I feel a need to vocalise my feelings on the state of play in our society. Drinking at a bar with Bob Geldof in 1976, and being spat on by Johnny Rotten of the Sex Pistols a couple of weeks before, has had a lasting effect on me. What else is there to write about that really matters on a level that affects us all, except investigating the ethical predicaments of interventionism and isolationism? But I'd also like to think that I take another step in this questioning approach -- what lies beyond this world and therefore Jaarfindor when we die? I explore imaginative possibilities, unusual alternatives that may or may not be actuality. Who knows?
You've written three books for a teenage-adult crossover audience, yet there is some strong stuff in there, particularly in The Twisted Root of Jaarfindor, that may be considered unsuitable for teenagers. How do you reconcile this, and what prompted the move to writing for a purely adult audience?
I think it's important not to talk down to or under-estimate your readers. I hope Twisted Root doesn't do that. There's a suitable for 15+ notice in the book, so I guess that reconciles that one if folk are concerned about reading it.
Writing purely for an adult audience allows me to explore less-restricted ideas, and allows me to hopefully write books that continue to rock and challenge the reader. The idea of an iconic beheaded doctor interacting in such a powerful and manipulative way with Jaarfindorian society goes intellectually into adult territory. There are some rather gory, shocking scenes in Jaarfindor Remade, and the main protagonist, Domino Fortune, by virtue of being an artist-assassin is highly unpredictable in that regard. He's a shaken bottle of soda mixed with acid ready to explode at any moment. Descriptively I've extended the horror, too, as well as layering the sub-plots in a sunken Philip K. Dick manner so that the reader is never totally confident in whom to side with. Plus the layers of mind-manipulation, or character spin, become clearer as the novel progresses. You need to pay close attention to the subtleties, and folk who've reported back after a second reading tell me -- right, now I get it, I didn't spot that connection first time around! The allusions to myths, to ancient civilizations. Couldn't you simplify it? My answer is a straight "no." Jaarfindor Remade is not an easy read. You have to work at it.
Moving on now to your work as a publisher, how did Crowswing Books come about?
I thought I had something worthwhile to say, to contribute to the speculative fiction field. I got fed up throwing boomerang manuscripts at agents and publishers. I said to myself: "Actually I need to do this, get these books out there, just to quell the burning passion to be read by a wider audience than a few close friends and family." It's worked out rather well. I've been very lucky.
What have you found to be the main challenges of being your own publisher, and how have you tackled them?
Every aspect's a challenge to begin with. I realized how much I didn't know about publishing. So I spent a year doing some market research, and thought: this is worth a shot. You have to have tick lists, and a step-by-step approach to everything involved in getting the book from a MS to a finished product on book shelves.
I guess I believed in myself, and subsequently the other books we've put out there. Books are more than product -- they are labours of love, where the author puts in countless hours of work, re-writes, edits, and so on, and then hands that creation over to other folk who may or may not improve the text, the look and feel, the end product. That's if they get that far -- to publication. For those who labour year on year and get no further than the rejection letter, the smash in the face every time that envelope is opened, then those folk need to know this, from me at least, as MD at the tiny but thriving Crowswing Books.
I'll state again -- the book is not JUST a product. It's more -- to me at least -- so much more, when you put in your cash, your heart, your sweat, your tears, your soul into just getting it out there.
It's what the book says to the reader that's of the largest importance. What they get from it. And what the process of writing/creating the book at a text and artistic level that counts most, surely?
I'm a realist in terms of marketing, book production values, unit cost, discount, promo, the need for reviews and interviews and so on and so on... yet, twisting off that business head, and putting on the one that feels soooo good, the artist/designer/writer one makes all the practical stuff worthwhile.
A book is surely more than a product? It's a gem, a rare thing, a thing of beauty and imagination and intellect, of words shaped in an endless variety of orders? Isn't it? Someone out there tell me that they are as passionate about writing and producing books as I feel right now?
Words are beautiful, and the truly great books are precious creations; not products, but a mind full of ideas and stories written to be shared with the world. Surely? The creation -- that actual act of writing a story -- is a beautiful thing. Let us not forget that, folks, in this ever-expanding world of commercialism, products, and brands.
As a self-published author, how have your books been received by readers, booksellers and libraries? How do you overcome the problems of being your own publisher?
Much the same as any other published author. It takes time to build a fan-base, and along with those who like what you write obviously comes the folk who have tried your work and don't like it. Fair enough.
Focusing on the positive reactions for a moment, I've been fortunate in many ways with readers and booksellers. Almost 19,000 copies of my books have been sold in just over 3 years. For a small press, these are outstanding sales figures, and ones which I am very proud of. For example, Twisted Root just happened to be in the right place at the right time in terms of garnering a "buzz," with national UK newspapers, The Guardian and The Observer running articles that mentioned the book and its collectability. That collectability idea came from Book and Magazine Collector, which had published an article comparing the collectability of my work to Philip Pullman, Lemony Snicket, and J.K. Rowling. And so, I think a lot more adults bought the book than teenagers, although I've no way of knowing. What I do know is that Waterstones took the book for its 2004/2005 Xmas promotion, and Twisted Root sold 2200 copies in ten weeks. I got a lot of positive e-mails from folk all over the place who said they'd enjoyed the book. Twisted Root still continues to garner good reviews some two years on, and my hope is that its impact will continue as more and more readers discover it.
I sometimes wonder when major publishers such as Tor, Orion, or Del Ray will come and take a serious look at those achievements and turn the efforts of one person into sales figures that leap from tens of thousands into hundreds of thousands. In an ideal world, I'd love the opportunity to work with Peter Lavery at MacMillan, or Jim Minz at Del Ray or Ellen Datlow -- three editing legends.
Crowswing has moved on from just being your publisher, to encompassing collections by authors such as Andrew Hook, David A. Sutton and Allen Ashley, as well as your New Wave series of anthologies. What is the mission statement of Crowswing Books?
I'm not sure we have a mission statement. We have built up a reputation of putting out quality books, both in terms of look and content. We are publishing talented writers, not just collections but novellas and novels. And I'd like to think that these are writers of impact and importance. Time will tell, of course.
Finally, what's next for you as an author and Crowswing Books as a publisher?
I'm working on a multitude of projects, as usual, spinning those plates as editor, author and publisher! There'll be more Jaarfindor projects, of course. After reaching the British Fantasy Award short-list for Best Short Story with "The Numberist," I've been working hard on old and new shorts. A collection of my short stories will be out before the New Year ends, entitled Love Under Jaarfindor Spires.
As for Crowswing the publisher, we've Gary Fry's The Impelled & Other Head Trips out at the end of September 2006, which includes a great introduction from Ramsey Campbell. It's Gary's debut collection, which is very exciting, to be at the beginning of something as important as Mr Fry's insightful prose. We've Eric Shapiro's novella -- Days Of Allison -- out in November 2006, complete with an introduction from Kealan Patrick Burke. And there's more to come in 2007. I guess the best source of information on what's next is at www.crowswingbooks.co.uk.
Copyright © 2006 David Hebblethwaite
David lives out in the wilds of Yorkshire, where he attempts to make a dent in his collection of unread books. You can read more of David's reviews at his review blog.